Posts tagged: brand building

Not needing Google: the web version of a “Wide Moat”

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By , October 29, 2010

It has been with interest I’ve watched the discussions about being dropped from Google over the last day. It seems as if the Epik website network has been dropped from the search engine listings. I never really looked at Epik’s offerings, so I don’t have an opinion on it. I think Rob Monster generally has something intelligent to say in his blog. In any case, as one commenter put it:

guess that will send them into bankruptcy. Once google cans you its over.

And I thought, my god, what a horrible position to be in. The reason this topic is so relevant to me is because last week we realized here at the office that easyDNS had gotten delisted from Google for over a month! The amazing thing about it was that we didn’t even notice.

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Morgan Linton: Domaining done right.

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By , July 2, 2010

I think domainers like Morgan Linton are a credit to their profession. He’s basically sharing his knowledge as he gains it, and he’s doing it in a way that isn’t derogatory to people “who don’t get it”, and also isn’t self-aggrandizing.

What strikes me about his accounts of developing is his overall approach and mindset to building this asset out.

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