Posts tagged: Bill Sweetman

Revisiting the “Sweetman Protocol”: 5 Ways to Increase Your Domain Sales

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By , October 28, 2010

After having lunch with YummyName’s Bill Sweetman a few months ago, I posted “5 Ways to Increase Your Domain Sales”, and after writing the article I took his program to heart and went out and implemented two key points from his 5-point program:

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Bill Sweetman: 5 ways to Increase Sales of your Aftermarket Portfolio

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By , July 16, 2010

Bill Sweetman manages the Tucows YummyNames domain portfolio, and Tucows’ office is right down the street from mine. So after reading my articles on domain investing and Tucows, Bill suggested we meet for lunch. We hadn’t met in person until now even though we’ve been working in close proximity for awhile.

Over the course of our lunch we talked about managing aftermarket domain portfolios, and the higher margin business of selling domains to end-users at retail prices. When your cost basis is low (and in Tucows’ case it is basically the cost of wholesale registrar registration), it doesn’t take much to lock in healthy margins and decent profits.

5 key takeaways came out of our meeting, and Bill was good enough to expand on some of them via email later:

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