Posts tagged: .MAC

How to tell if a new TLD will succeed (and most won’t).

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By , June 16, 2011

I just read Rick Spence’s “What’s in a name? It could be a fortune on the Internet“, (HT to HybridDomainer), which seemingly dials the needle back to (pick one), 2005 or 2007, or maybe 2010 and drinks the Kool-Aid every domainer has on an IV drip: the notion that fortune and success can be achieved simply by virtue of “owning the right names” (i.e How can we be bankrupt? Don’t we own

Only in this case, he’s talking about the seemingly impending new top-level-domains. “New domain names will rank above the current crop”, he gushes. Really? You mean now I get to defend my trademark in .www, .website, .bank, .toledo, .xxx and .FML ? Great! I think what we will see happen is a buyers’ strike in defensive names. It will become impossible to defend one’s names in all possible TLDs, brand owners will simply stop doing it, defensive registrations in new TLDs collapse, kicking out one of the two legs holding up most new TLDs (the other being speculative registrations). Read more »

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